Screen Americas has announced the installation of the Truepress Jet520HD AD to MSP of Bloomsburg, PA, USA. The installation of the high-definition inkjet press with an advanced drying unit will join the Truepress Jet520NX in the company’s 100,000 square-foot facility.

The new Screen press replaces MSP’s original Truepress Jet520S and Truepress Jet520ZZ models. With this latest installation, MSP plans on eliminating its offset lithographic equipment entirely.

The ability to put multiple jobs on one roll combined with a one-touch operation has proven to be both profitable for the printer and beneficial to the customer allowing MSP to effortlessly convert more than 100 of its clients over to Screen’s technology. The company’s chief operating officer, Doug Wright, expects that with the installation of the Truepress Jet520HD AD, the few remaining clients he has on lithographic presses will soon make the switch to digital inkjet technology.

MSP intends to use the Truepress Jet520HD AD to print on envelopes, which will add an entirely new service line to the company’s business. The press’ ability to print on a wide variety of both coated and uncoated paper stock along with its variable data capabilities will make it the ideal solution for this application. Wright also plans on expanding his workforce beyond the existing 350 employees to accommodate the new envelope portion of his business. And, with the reduction in offset printing, he has been able to rearrange his labor costs.

“Someone can be fully skilled in 60 days on a Screen press whereas with an offset press, it takes years for these operators to master what they’re doing,” says Wright.

Founded in 1953, MSP primarily focuses on direct mail marketing for nonprofit organizations. Its operation includes a full-service mailing facility designed to handle large volumes.